Vikitha Reddy Bezawada

Vikitha Reddy Bezawada

Creating from New York

Senior Product Designer

Senior Product Designer

Senior Product Designer

Currently deep in developing GenAI tools at McKinsey – agents, workflows, research automation, all of it. I care about shipping fast, validating ideas early, and making complex workflows feel effortless

Currently deep in developing GenAI tools at McKinsey – agents, workflows, research automation, all of it. I care about shipping fast, validating ideas early, and making complex workflows feel effortless

I take ideas from zero to MVP quickly, blending workflow research, rapid prototyping, and scalable design patterns

I take ideas from zero to MVP quickly, blending workflow research, rapid prototyping, and scalable design patterns

1M+

1M+

monthly AI interactions enabled

monthly AI interactions enabled

6+

6+

MVPs Shipped

MVPs Shipped

10+

10+

AI workflows & agents designed

AI workflows & agents designed

5y

5y

Design experience

Design experience

Some things I've brought to life

Reducing Time to Insight Across Consulting Workflows

Reducing Time to Insight Across Consulting Workflows

Reducing Time to Insight Across Consulting Workflows

This video content is owned by and borrowed from McKinsey & Company. All rights reserved by McKinsey & Company. This video does not transfer any rights and is provided for informational purposes only.

This video content is owned by and borrowed from McKinsey & Company. All rights reserved by McKinsey & Company. This video does not transfer any rights and is provided for informational purposes only.

This video content is owned by and borrowed from McKinsey & Company. All rights reserved by McKinsey & Company. This video does not transfer any rights and is provided for informational purposes only.

GenAI • Founding Designer • 2023 - 2025

GenAI

Conversational & LLM UX

Product Strategy

MVP 0 to 1

Lilli is McKinsey’s enterprise GenAI knowledge assistant, built to help consultants turn the firm’s research, experts, data, and proprietary assets into clear, client-ready insights. Before Lilli, critical knowledge was scattered across many systems, making it slow and frustrating to find what mattered, especially under tight timelines or when teams didn’t know where to start.


I built Lilli from scratch, taking it quickly from 0 to 1 and scaling it into a platform used across the entire firm and in client builds. As Lead Product Designer, I defined the product vision and designed the core conversational experience across web, mobile, and the PowerPoint plugin, partnering closely with product, engineering, and legal/risk teams to create trusted, practical AI workflows that fit how consultants actually work. Today, Lilli is used by tens of thousands of colleagues globally and has fundamentally changed how teams access and reuse knowledge.

500k

Weekly prompts

72%

Firm adoption

30%

Time savings

39k

Unique users

Pharma Analytics • Lead Designer • 2023

UI/UX

Business Strategy

HealthTech

SaaS

Self-Service Insights Platform for Pharma Decision-Making

Self-Service Insights Platform for Pharma Decision-Making

Self-Service Insights Platform for Pharma Decision-Making

Nerve Center is a self-service analytics and decision-making platform for pharma sales and marketing teams, built to bring advanced analytics closer to everyday business decisions. Pharma organizations had invested heavily in data science, but insights were slow to deploy, hard for non-technical users to access, and often failed to drive action at scale.


As the sole designer, I led user research, designed and prototyped the end-to-end experience across all core modules, and partnered closely with engineers and data scientists through implementation. I also supported client demos and live builds, helping take the platform from concept to production. Nerve Center was used across multiple pharma client engagements, supported 20+ client demos, and contributed to meaningful time and cost savings by enabling faster decisions and reducing manual analytics workflows.

Agentic Workflows • Designer & Builder • 2026

Agentic Workflows • Designer & Builder • 2026

Multi-agent Workflow

Vibe Coding

Rapid Prototyping

AI-Powered Meeting Workflows for Consultants

AI-Powered Meeting Workflows for Consultants

AI-Powered Meeting Workflows for Consultants

Meetings are where most consulting work happens, but the insights, decisions, and follow-ups often get lost in transcripts, notes, or memory. This work focuses on using AI-powered transcription and contextual understanding to turn live conversations into tailored summaries, insights, and next steps that reflect the study and client context, not generic meeting notes.


I partnered closely with engineers to design and build the experience end to end, including vibe-coding the front end and key interaction flows. Research agents run in the background during meetings, surfacing relevant context as soon as the meeting ends, and triggering actions like drafting emails, creating to-do lists, or scheduling next steps & meetings. By collapsing transcription, synthesis, and action into a single flow, the experience helped teams move faster from conversation to insight and reduce time to impact.

Teams I've collaborated with

I've had my hands in all sorts of design work, from scrappy startups to well-oiled teams across tech, education, healthcare, and more

I've had my hands in all sorts of design work, from scrappy startups to well-oiled teams across tech, education, healthcare, and more

I've had my hands in all sorts of design work, from scrappy startups to well-oiled teams across tech, education, healthcare, and more

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Vikitha

Email

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