The person behind the pixels
/ Vih-kee-tuh Red-ee Beh-zuh-wah-duh /
I’m currently a Senior Product Designer at McKinsey, leading design for our largest internal GenAI tool — reimagining how intelligence weaves into everyday workflows. With experience spanning 0→1 MVPs and scaled platforms across industries like pharma, education, and consumer tech, I approach design as more than just screens: it’s about the full journey, the underlying systems, and how each piece contributes to a cohesive experience.
From Blueprints to Interfaces
What began with drawing floor plans for physical spaces evolved into a passion for shaping how people experience and engage with digital systems. I bring the structure of an architect, the systems-thinking of a strategist, and a sharp focus on clarity and ease of use to my design approach. Merging these disciplines shapes not just what I build, but how I think — architecturally, strategically, and empathetically — always aware of the cyclical relationship between humans and the tools they use.
Skydiving into the future of AI & Design
Whether I’m jumping out of planes or testing the latest AI design tool, I’m all about exploring the unknown, both in life and in my work. Designing with AI isn’t just a new toolset — it’s a shift in how we think, create, and solve. I’m exploring roles where I can help shape this transition, drawing on my product design experience and a deep curiosity for what’s next. I’ve been hands-on with tools like Figma AI, Lovable, and ChatGPT to rethink how creativity flows, and I’m excited to bring that mindset into teams that move fast and build with curiosity.
Vikitha
Phone